CASE STUDY
Sparteo: 9 months of fractional CMO work to make an adtech offer desirable
Sparteo is a global adtech offering a suite of AI-driven technology solutions that help website and content publishers (media, producers) monetise and sell their audiences.
The challenge: making the demand offer exist and feel attractive and dynamic in the agency and advertiser market, where credibility depends as much on the precision and appeal of the offers as on their visibility.
9 mois
of continuous collaboration as a fractional CMO (diagnosis, recommendations and go-to-market)
28+
materials delivered: corporate decks, commercial offers & landing pages, products in several languages
SERVICES DELIVERED
From a barely visible tech to an offer that speaks to buyers
Making the demand offer clear
The first project was to lay Sparteo's marketing foundations and clarify its messaging. In a highly competitive market, the goal was not to dress up a pitch but to make the tech value clear and defensible to a buyer, with a story built on proof.
Offers that speak before they sell
The approach we chose: start from customer challenges and the benefits of Sparteo's solutions, betting on proof rather than promises, in close collaboration with the sales, ops and leadership teams, all the way to training the sales teams themselves. Every action puts the offer and its proof of performance first. This approach structured several workstreams:
- Positioning
- Marketing plan & budget
- Communication plan (PR / Events)
- Vendor selection & management
- Team support
- Asset adaptations
A global tech company, an outsourced marketing studio
The collaboration has settled in for the long term: Studio Flipper acts as Sparteo's marketing extension, in step with commercial needs and product launches, without starting from scratch on every brief. Today, Studio Flipper steps in as reinforcement during peaks of activity or when a fast response is needed.
I had the pleasure of working with Farah and Sébastien from Studio Flipper. Farah joined Sparteo as a part-time CMO. In a very short time, she immersed herself in the challenges of our business and laid the foundations of a clear, structuring marketing roadmap. Her ability to move very quickly from diagnosis to action is striking: she led the repositioning of our business with a sharp strategic vision, while staying pragmatic on execution. On the production side, the Studio Flipper team supported us with the same responsiveness, delivering concrete, high-quality work. The part-time format is a real plus: it brings high-level expertise that is immediately operational, without the onboarding time or the cost of a traditional hire. Always attentive and highly engaged, they make this collaboration a real pleasure.
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