CASE STUDY
Satelia: building an identity that humanises remote monitoring
Satelia develops remote monitoring solutions for patients with chronic diseases, notably heart failure.
The challenge: embodying demanding medical technology in a warm, reassuring identity close to the patient, without ever losing scientific credibility.
5 ans
of continuous collaboration
50+
deliverables produced & approved
15+
trade show and exhibition stands designed
SERVICES DELIVERED
From brand identity to a lasting partnership
A brand identity as the starting point
The first project was a complete overhaul of Satelia's graphic identity: finding a warm, human visual language that could reassure patients while keeping the rigour practitioners expect. The identity relies in particular on characters and illustrations developed through 3D modelling and animation, a choice that sets Satelia apart in a sector that is often cold and institutional. Logo, colour palette, typography and graphic system were recorded in a detailed brand book, designed to support the brand over the long term.
Five years of projects, never starting from scratch
That successful first project opened up an ongoing collaboration, in which Studio Flipper acts as an outsourced design studio on very different kinds of projects:
- the website design, built to serve two audiences at once: patients, to be reassured and guided, and practitioners, to be convinced of its clinical credibility
- several 3D animated videos, to make complex medical technology accessible, reusing the character universe created for the brand
- all the field print materials (flyers, patient booklets, brochures, business cards)
- the stands designed for medical trade shows and congresses
- the company's strategic presentations (corporate, sales)
- institutional documents such as the ethics charter and the annual activity reports
A collaboration built on trust
A relationship of trust has grown over time: Satelia contacts Studio Flipper directly as its needs arise, with no competitive bidding and no systematic quote. Time spent is tracked project by project and invoiced monthly.
Their co-creation method allowed us to reach an exceptional level of quality across all our materials, improving both our brand perception and the clarity of our communication.
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