A fractional CMO, without hiring.
Senior marketing leadership that joins your team from the first week. And a designer alongside to go from decision to deliverables, without one more vendor.
Why a fractional CMO
A CMO without the hiring
Up and running from week one
No job ad, no interviews, no ramp-up period: the mission starts fast and you save months.
Controlled cost
You get a CMO’s expertise without the cost of a full-time position: no fixed salary, no payroll charges, no risk of a bad hire.
Intensity that adapts
Time spent follows your priorities: we speed up when you need it, and adjust when the pace changes.
Used to your stage
Tech startups and SMEs: a senior profile who has already built marketing roadmaps at every stage of maturity, from seed to scale-up.
When to call us
Situations where we step in
A change of strategy
New market, new offer, repositioning: you need a clear direction and someone to hold it.
Numbers that don't follow
Growth is slowing and nobody has time to understand why.
A marketing team to challenge
A marketing director in place, but topics that don't move fast enough.
A transition period
A departure, new leadership, an interim CEO: we keep things moving.
No marketing function yet
The need is there, but not yet the size or budget for a full-time CMO.
The duo
The CMO decides, design follows
Farah Belabbas
Fractional CMO
Leads strategy and priorities, runs the rituals with your team and tracks results.
Sébastien Di Dio
Content Designer
Produces the deliverables that follow: presentations, website, identity, content.
No new vendor to brief, nothing lost between decision and execution.
What your CMO steers
A role that sets everything else in motion
They decide what needs doing, in what order, and drive it forward. Positioning, go-to-market, assets, managing vendors: every action starts there.
- Marketing strategy, roadmap & iterations
- Resource management: budget, teams & vendors
- Executive committee / board reporting
- KPI & data structuring
Case studies
They trusted us with their marketing
9 months of fractional CMO work to make an adtech offer desirable
Fractional CMO support to make this adtech's demand offer clear and attractive to agencies and advertisers.
Making a complex AI technology easy to grasp
An outsourced marketing department, from positioning to sales materials: bilingual website, sales presentation, product one-pager.
FAQ
Fractional CMO: your questions
What is a fractional CMO?
A senior marketing director who works a few days a month in your company, without being a full-time employee. They set the strategy and priorities, steer actions and vendors, and track results.
Part-time CMO, fractional CMO: what's the difference?
None in substance: both terms describe the same role. “Fractional CMO” is the more common English term; in France it's usually called “CMO à temps partagé” or “CMO part time”.
Which companies is it for?
Tech startups and SMEs with marketing topics to move forward, but not yet the size or budget for a full-time CMO. And companies changing strategy, going through a transition, or looking to challenge their marketing team.
How is it different from an agency?
An agency executes a brief. A fractional CMO is part of your team: they decide with you what needs doing, in what order, and steer execution, including that of agencies and freelancers. At Studio Flipper, design is built in: no extra vendor to brief.
How long does an engagement last?
There is no minimum duration: the engagement adapts to your needs, from a few months to several years.
How much does a fractional CMO cost?
It depends on the number of days per month and the topics to cover. It stays well below the cost of a full-time hire, with no payroll costs or probation period. We send a quote after a first conversation.
How does it start?
A first conversation to understand your situation, then an assessment (market, customers, materials, team) and a roadmap for the first months. After that, regular check-ins to prioritise, move forward and adjust.
What happens when we hire a full-time CMO?
We prepare the ground: clear priorities, tools in place, up-to-date materials. We can also help you define the profile you need and handle the handover.
Every playing field is unique.
Studio Flipper adapts to your situation, your stage and your goals.
Let's talk, and we'll quickly tell you what we can do for you.