CASE STUDY
Qwarry: making a complex AI technology easy to grasp
Qwarry analyses content and its audiences to place advertising in the right spot. A powerful technology, hard to explain. Since 2023, Studio Flipper has supported the company as an outsourced marketing department, so that its message keeps pace with the evolution of its offer.
+2 ans
of continuous collaboration
SERVICES DELIVERED
The context
Qwarry is an ad tech SME in a highly competitive market. A marketing team was in place, but the company needed to reposition itself and clarify its messages, with a classic difficulty: stepping back from its own technology.
The challenge: clarify without oversimplifying
The technology relies on semantic analysis (analysis, classification and segmentation of content). It had to be made understandable for advertisers, with a clear promise for the new YouTube offer: delivering in a brand-safe environment, with targeting as fine as in display. Generic wording gave way to concrete benefits.
What we built together
- Laying the foundations: website redesign on Webflow, one-pager for the Reveal product.
- Equipping the sales team: 2025 sales presentation, source files handed over.
- Following the new positioning: evolution of the website in French and English (home, YouTube and audience pages, PMP Deals page), Jobs page.
An autonomous team
Over 2 years of collaboration, with successive missions. The team is now autonomous: a year after the sales presentation was delivered, Qwarry's teams are still using the tools we put in place.
“Working with Studio Flipper was an outstanding experience. They go all out to make your company succeed.”
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