CASE STUDY
Pépina: from brand to a €2M raise
A new collaborative workspace designed for artisans and creatives, newly opened in Angers. It needed an instantly recognisable identity — professional, without losing the creative spirit of the place.
3 ans
of continuous collaboration
Levée de fonds
completed
SERVICES DELIVERED
The context
Pépina is a collaborative workspace dedicated to artisans and creatives, newly opened in Angers. A new kind of place, designed to bring creative and craft trades together in one shared space. Like any place that has just been born, Pépina did not yet have an image of its own: no visual identity, and no website to explain what the place offers and who it is for. Like many new projects, Pépina also had to find the right messages and align its communication strategy with its project. Studio Flipper stepped in from this very phase, bringing concrete marketing and design expertise alongside the project founders.
The challenge
The first challenge was to convey Pépina's philosophy and showcase its different spaces, to build local awareness and convince new residents to move in. Beyond the visual identity, Pépina's message also had to be reworked: it needed an identity and a narrative able to carry the project on their own, even before a visit.
The solution
The work focused on creating a visual identity specific to Pépina: a professional yet lively art direction, with a rich colour palette set within a simple, structured frame, so the brand stays recognisable without losing the creative spirit of the place. This identity was rolled out across all of Pépina’s materials: the website, presentations, event posters and the Instagram account. With the same graphic consistency and the same narrative on each.
A continuous partnership
This is where the real value of the engagement lies: Studio Flipper and Pépina work together continuously, with regular check-ins to review progress, understand the issues of the moment and define the next action plans together. A long-term strategic partner, not a one-off supplier. This partnership covers three areas:
- Message enhancement: keeping a narrative that carries Pépina's philosophy in every public statement, convention or funding application
- Creating new materials, as needs emerge
- Pépina’s overall development, with an expert outside perspective to challenge the strategic, design and marketing topics that come up along the way
Results
- An 80% occupancy rate from the very first year
- A successful fundraise, allowing Pépina to roll the project out in other cities across France
In three years, Farah and Sébastien have become an extension of our team. For the fundraise, we had nothing to re-explain: they knew our model, our arguments and our weak points.
DISCOVER OTHER PROJECTS
Discover our other case studies and see how we help companies transform their brand, product and digital presence.
From brand identity to a lasting partnership
Comprehensive support across all communication tools
9 months of fractional CMO work to make an adtech offer desirable
Fractional CMO support to make this adtech's demand offer clear and attractive to agencies and advertisers.
Making a complex AI technology easy to grasp
An outsourced marketing department, from positioning to sales materials: bilingual website, sales presentation, product one-pager.
Ready to launch your project?
Contact usEvery playing field is unique.
Studio Flipper adapts to your situation, your stage and your goals.
Let's talk, and we'll quickly tell you what we can do for you.